Sosandar revenues soar as new and repeat customer numbers improve

Online women's fashion brand Sosandar expects to turn in significantly improved revenues from its last trading year, comfortably in line with market expectations.

Sosandar told investors on Tuesday that revenues were projected to have soared around 228% to £4.44m in the twelve months ended 31 March, with repeat orders rocketing ahead 389% to 55,828 and total orders increasing 224% to 102,742.

New customers also improved 131% to 46,914.

The AIM-listed group's gross margin was projected to come to 55%, up 558 basis points year-on-year, reflecting continued strong demand for Sosandar's products and buying efficiencies.

Sosandar said it had made substantial financial and operational progress, with continued strong trading being driven by its popular and growing product range and the continued success of its content and data-driven marketing strategy.

Joint chief executives Ali Hall and Julie Lavington said: "We are delighted to be reporting a year of substantial growth across all our key metrics including revenue, orders and new customers. This has been reflected in market expectations which have been upgraded twice during the year and we have now built a strong foundation on which Sosandar can continue to grow as a brand, providing our underserved market with quality, affordable clothing.

"We are incredibly excited by Sosandar's long term prospects and look forward to the new financial year with confidence."

As of 1050 BST, Sosandar shares had climbed 8.30% to 28.70p.