Strix upbeat on launch of several new products

Kettle safety and water filtration technology company Strix Group announced a number of new product developments on Monday, which it said represented “significant progress” towards achieving its five-year growth plan.

The AIM-traded firm confirmed the launches of ‘Aurora’ and ‘Dual Flo’ as key extensions of its domestic appliance category, having announced the products in October.

It said Aurora was powered by its instant flow heater technology, delivering automatically dispensed hot, boiled and chilled filtered water instantly.

The Aurora Hot was launched in the fourth quarter of 2021, and was now listed and “selling well” on Amazon, while the Aurora Chilled was on track to be in the market in the second quarter of 2022.

Strix noted that Aurora was recently awarded the ‘Quiet Mark’ award.

Dual Flo, meanwhile, was said to be the UK's only combined kettle and one cup hot water dispenser with an energy-saving function enabling between 150 millilitres and one litre of boiling water to be dispensed.

It was currently awaiting delivery to the UK, and was expected to be in stock in mid-March, also being listed on Amazon.

Strix said Dual Flo would provide energy saving advantages, as well as “strong” patented technology providing the only one-cup kettle solution.

In the water category, Strix reported “excellent” recent progress in the Asia-Pacific, Europe and United States geographies.

In south-east Asia, Strix said it recently entered into a significant distribution agreement with an unnamed global consumer electronics manufacturer, under which its water filtration technology and products would be introduced to local Asian markets later in the first quarter.

The company added that in Europe, it had secured the supply of its water filtration technology and products to one of Europe's largest consumer electronics retailers.

Strix said it had also appointed a new distributor for Denmark, which would take a range of Aqua Optima jugs and filters.

Additionally, new retail listings for the Aqua Optima range were also won across the UK and Ireland, growing the brand's presence across the region with more than 200 additional store listings across “well-known high street and independent retailers”.

Strix said it now also had a presence in the hardware and garden centre market in the UK, with listings of its Aqua Optima jugs and filters.

Finally, in the US, the company said it recently appointed an additional distributor for the North American region.

The unnamed distributor had an “excellent track record” in supplying major consumer electronics brands, Strix claimed.

“With sustainability at the heart of our business, I am delighted to report on the significant milestones achieved in recent months,” said chief executive officer Mark Bartlett.

“These milestones keep us on track to meet the key objectives set in our five year plan, as well as maintaining our sustainability strategy and target to double the group's sales over a five year period.”

At 1126 GMT, shares in Strix Group were down 0.45% at 219p.