Tekcapital's MicroSalt to launch US retail product
Intellectual property investor Tekcapital announced on Friday that its portfolio company MicroSalt would launch the “first full-flavour” lower sodium table salt shaker to major retail chains on 1 October.
The AIM-traded firm said the MicroSalt shakers would be available in both two- and six-ounce sizes, after being debuted to the industry at the Expo East Food convention in Philadelphia during the week of 28 September.
It said the shakers would also be available on Amazon later in October.
MicroSalt had already received commitments from North American food wholesale giant UNFI, for placement in several of its distribution centres.
Tekcapital said MicroSalt was also exploring product line extensions with sea salt and Himalayan salt, as well as territorial expansion into the UK, Western Europe and Canada from 2023.
“We are proud to be able to bring such an essential product to consumers nationwide,” said MicroSalt chief executive officer Rick Guiney.
“Sodium is one of the leading contributors to hypertension and these shakers can help minimise the negative impact that excess sodium consumption has on human health.”
At 1227 BST, shares in Tekcapital were down 2.05% at 21.55p.
Reporting by Josh White at Sharecast.com.