Ten Lifestyle inks significant contract with Emirates NBD

Ten Lifestyle Group announced a significant multi-year contract with Emirates NBD, a prominent banking group in the Middle East, North Africa and Türkiye region, on Wednesday.

The AIM-traded firm said that under the agreement, it would introduce a tailored concierge and lifestyle program catered specifically to the ultra-high net worth (UHNW) clientele of Emirates NBD in the United Arab Emirates.

It said the programme would offer a range of exclusive offers and experiences curated exclusively for the members, aiming to enhance their lifestyle and elevate their banking experience.

Anticipated to be a ‘medium’ contract in its first year, the company said the collaboration held promising prospects for expansion in the future.

“I am delighted that we have won a significant new contract with Emirates NBD, one of the most prestigious banking groups in the region, and will be launching our services to their UHNW clients soon,” sid chief executive officer Alex Cheatle.

“This win will further strengthen our presence and scale in the Middle East, where we anticipate continued growth.

“This contract win, along with further expected contract wins and developments, is expected to underpin revenue growth in the second half of 2024.”

At 1159 GMT, shares in Ten Lifestyle Group were up 2.6% at 69p.

Reporting by Josh White for Sharecast.com.