Tremor inks content deal for Hisense smart TV system

Video and connected television advertising company Tremor International announced a “global and exclusive” strategic partnership with VIDAA, a smart TV operating system and content platform preinstalled on most television sets manufactured by Chinese consumer electronics marque Hisense.

The AIM-traded firm said the VIDAA system is also integrated into a number of original equipment manufacturer (OEM) televisions, including those by Toshiba.

It said the partnership would enable Tremor's technology platform to gain exclusive access to VIDAA's automatic content recognition data, both in the United States and internationally.

The agreement would provide access to VIDAA's distribution, reaching around 20 million smart TVs worldwide, which was expected to grow to more than 40 million in the coming years.

Tremor would bring VIDAA's automatic content recognition data into its ‘TV Intelligence’ solution from 1 May 2022, which would make Tremor the only external end-to-end technology platform with direct access to OEM automatic content recognition data for targeting purposes, outside the ‘walled gardens’ of manufacturers.

Following the integration into its TV Intelligence solution, Tremor said it would have exclusive rights to the VIDAA automatic content recognition data in all global markets, and would activate in the US, Canada, the UK, Germany, France, Italy, Spain, Portugal, the Netherlands, Australia and Japan.

The data would be available for activation by both advertising and media company clients, via Tremor's wholly-owned subsidiaries Tremor Video and Unruly.

In addition to targeting, Tremor Video and Unruly would offer proprietary measurement capabilities for TV Intelligence campaigns.

“This is an important milestone in Tremor International's trajectory as a leader in connected TV and video, and underscores an important pillar in our strategy,” said chief executive officer Ofer Druker.

“The partnership with VIDAA bolsters the availability of highly desirable data sets that will live exclusively within the Tremor International end-to-end platform, opening new advertising horizons for customers across the globe and accelerating Tremor's growth around CTV.”

At 0955 BST, shares in Tremor International were up 3.47% at 697.4p.