YouGov reports revenue rise

YouGov has seen a 13% rise in revenue for the year.

The internet-based market research firm posted its preliminary results for the year to 31 July on Monday.

It showed revenue had increased from £67.4m to £76.1m.

Data products and services revenue was the key driver, up by 22% to £26.2m and now representing 34% of the group’s total sales.

Revenue from the group’s custom research arm was up 9% to £49.9m.

Overall, it contributed to an adjusted operating profit of £8.6m, up from £7.4m.

The company also posted an adjusted profit before tax of £9.1m, up from £7.7m, while its reported profit before tax was £2.7m, up from £0.7m.

It is recommending the dividend be increased by 25% to 1.0p per share.

YouGov chief executive Stephan Shakespeare is pleased with the AIM-listed company’s growth.

"Our continued market share gains result from the sophistication of our data-led products and services and their ability to meet the changing needs of our customer base.

“The expansion of our model and brand into new markets such as Asia Pacific and France is also contributing successfully to our global development.

Shakespeare also signalled that the current financial year has started well with trading in line with expectations.