YouGov first half of the year to be ahead of expectations

Market research firm YouGov said that trading in the first half of the year is expected to be ahead of expectations, due to growth in the data products and services divisions, boosted by weak sterling.

The AIM-listed company said that the revenue from the data products and services divisions continued to grow “strongly” in line with expectations, while its syndicated data products, YouGov BrandIndex and YouGov Profiles, expanded their client bases with YouGov Profiles in particular gaining traction in the market.

In data services, YouGov Omnibus has achieved its expected revenue growth in the UK and internationally, and the custom research division has improved its operating margins.

This, along with the benefits of weak sterling against other currencies, is also expected to give the company a more significant second half of the year, while achieving its full year targets as well.

YouGov expects to have £13m in cash at the end of January.