Axel Springer nabs market research firm EMarketer

German media group Axel Springer SE has agreed to acquire market research company EMarketer at an enterprise value of $250m.

The deal extends Alex Springer's push into digital businesses and English-speaking markets such as the US and UK and convert it into an operator of online news and classified portals.

Once cash and debt were factored in, Axel Springer would pay $242m for 93% of EMarketer's shares. In 2015, Axel Springer nabbed Business Insider for $343m.