Beter Bed appoints Hugo van den Ochtend as its new CFO

Dutch bedroom furniture firm Beter Bed Holding announced on Friday that Hugo van den Ochtend would assume his position as its new chief financial officer on 1 September, succeeding Bart Koops, who was leaving the company effective 1 August.

The company said the appointment of van den Ochtend as a statutory director would be effected at an extraordinary general meeting on 11 September.

Following the appointment, its management board would be comprised of chief executive John Kruijssen, and Hugo van den Ochtend.

“We are pleased with the appointment of Hugo,” said Beter Bed supervisory board chairman Dirk Goeminne.

“We consider him very qualified to carry out the position of CFO at Beter Bed Holding.”

Goeminne said van den Ochtend had more than 15 years of experience in finance roles, with three years as a finance director with overall responsibility.

“His management experience, his international knowledge of retail and his experience in digital change projects will be of great use to Beter Bed Holding.

“Together with CEO John Kruijssen Hugo will further sharpen the strategy for the coming years.”

Van den Ochtend graduated in econometrics at the Erasmus University of Rotterdam in the Netherlands.

In 2003 he started his career as a financial analyst at Procter & Gamble, where he held various management positions in the Netherlands, Belgium and Switzerland.

Beter Bed said that In 2011, van den Ochtend pursued his career at Ahold Delhaize in various senior financial management positions at the grocery giant’s corporate headquarters, Albert Heijn, and recently in the position of finance director with overall responsibility at Gall & Gall.

John Kruijssen, CEO of Beter Bed Holding, added that he was “delighted” that van den Ochtend was is joining the firm as its new CFO.

“Through the appointment of Hugo, we are concluding a period during which we both appointed new members to the management board and renewed and strengthened the management teams in the Netherlands and Germany with professionals who have the diverse competence sets and experience required to lead the company energetically, skilfully and with fresh vigour.”