Dr Pepper Snapple acquires drinks company Bai Brands for $1.7bn

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Sharecast News | 22 Nov, 2016

Updated : 16:19

Dr Pepper Snapple Group has swooped in to purchase beverage maker Bai Brands for $1.7bn, as it and its rivals make tracks to incorporate healthier products.

Bai is an antioxidant drinks company, and the Dr Pepper group already had a small stake in the company before the two agreed to the acquisition.

Dr Pepper Snapple is the owner of other well-known drinks brands such as 7UP and Schweppes, but is now making an attempt to control healthier products. Bai drinks include flavoured water, coconut water and ready-to-drink teas.

The company was founded in 2009 by Ben Weiss, who is the majority shareholder of Bai. Bai, which translates as "pure" in Chinese, is based in New Jersey.

In a statement from Dr Pepper Snapple, the company said the deal would affect its profits for next year as it embarks on a marketing campaign, but expects to report stronger profits in 2018.

"In a relatively short time, Bai has carved out a leadership position in the enhanced water category and has now extended that success into other fast-growing and profitable categories," said DPS president and CEO Larry Young.

"Bai has contributed greatly to our allied brand lineup since we began distributing it broadly in 2013. Adding it to the broad range of choices and options in our company-owned portfolio is a natural next step," he added.

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