Google shares fall after earnings and revenue miss target

Google shares fell over 2.5% after the bell on Thursday after earnings and revenue missed target.

The amount the firm received per ad click decreased even as the number of clicks increased, with clicks on advertiser links next to Google's search results rising 14% year-on-year, though the amount it received per click declined 3% from the corresponding period in 2013..

For the latest period, the group said revenue rose to $18.1bn from $15.7bn, but it fell below the $18.46bn analysts had expected.