Johnson & Johnson to acquire Vogue hair and body products lines
Updated : 12:02
Johnson & Johnson has agreed to acquire Vogue International, a privately held hair care company, for roughly $3.3bn cash.
The acquisition will include Vogue's OGX collection of shampoos, conditioners, treatments, styling products, body care and bath products, and its FX line of hair styling products, and the Proganix and Maui Moisture hair care lines.
"Our acquisition of Vogue International's full line of leading advanced hair care products sold in the US and in 38 countries will strengthen our global presence in this important category" said J&J Consumer's chairman Jorge Mesquita.
"Vogue International's commitment to quality, innovation, and consumer preference complement our Consumer portfolio, while also presenting attractive hair care category growth opportunities for Johnson & Johnson."