WPP buys German health PR specialist

WPP said it had bought German public relations agency 3K Agentur für Kommunikation (3K) for an undisclosed sum.

The company will become part of the Hill+Knowlton Strategies (H+K) global network, strengthening its healthcare presence in Europe and expanding its operations in Germany, WPP said on Tuesday.

Founded 25 years ago, 3K covers healthcare, biopharmaceuticals, and related sciences, working with global pharmaceutical companies, consumer health brands, and local biotech start-ups.

Reporting by Frank Prenesti for Sharecast.com