WPP buys Goat marketing agency

WPP on Wednesday said it had bought influencer marketing agency Goat for an undisclosed sum.

Founded in 2015, Goat specialises in data-led end-to-end influencer marketing campaigns and has worked with Dell, Beiersdorf, Meta, Tesco, Uber, EA, Natura and Augustinus Bader, WPP said on Wednesday.

Reporting by Frank Prenesti for Sharecast.com