4imprint set to materially beat analysts' estimates for 1H profits

4imprint said that demand continued to be robust and that it was set to beat analysts' estimates for half-year profits.

The marketer of promotional merchandise said that demand in the first half of 2023 continued to be "encouraging" with year-to-date total order intake 18% ahead on the year before.

In a trading statement, 4imprint also said that it was anticipating a "strong" first half for revenues, profits and cash.

It guided towards full-year revenues slightly above $1.3bn, adding that profit before tax would "materially" exceed analysts' estimates at no less than $125m.

The company credited revenue growth, higher gross margins and "strong" returns on marketing investment for that outcome.

As of 1255 BST, shares of 4imprint were jumping by 12.63% to 4,995.0p.