Bidstack inks exclusive deal with Top Eleven developer Nordeus

In-game advertising technology company Bidstack announced an exclusive partnership with Belgrade-based Nordeus, part of the Nasdaq-listed Take-Two Interactive Software, and best known for its flagship game, Top Eleven.

The AIM-traded firm said Top Eleven, first released in 2010, was now one of the longest-running mobile games.

According to AppAnnie, based on downloads and revenue to April, Top Eleven was the world's most successful mobile football management game, with more than 240 million registered users, being available online and on both iOS and Android.

The board said the new partnership bolstered its stadium vertical, which was a “natural environment” lending itself well to native in-game advertising.

It said the deal also demonstrated the progress it had made in working with leading game developers.

The integration of Bidstack's proprietary technology into the Nordeus game was intended to increase success of the game, by enriching data and reporting.

“The deal strengthens our reach into the football management simulation genre, reaching passionate football fans across the globe,” said founder and chief executive officer James Draper.

“The implementation of our technology enhances the realism of the game-play with seamless premium brand experiences.

“We are looking forward to working closely with Nordeus to drive an incremental revenue stream which they can re-invest in their passion of creating world-class games.”

At 1546 BST, shares in Bidstack Group were up 6.89% at 2.14p.