Brave Bison signs deal with Veritone
Updated : 14:44
Brave Bison shares rose after the social media video company signed a deal with Veritone to make its content available via the artificial intelligence company's portal.
The UK company said its user-generated content would be available to new users through Veritone's aiWARE operating system and that it was the US group's first such deal. Brave Bison said the deal; would open doors for its international brands to expand their reach in the US.
Brave Bison shares rose more than 7% after the deal was announced and were up 1.1% to 1.01p at 14:34 GMT.
Jay Bailey, vice president of entertainment licensing at Veritone, said: "We have seen soaring interest in user-generated content this year - especially in the entertainment and advertising industries. Brave Bison's video assets will help us serve the creative community like never before, and help them bring their visions to life on a global scale."