Chinese owner plans Thomas Cook revival

Travel company Thomas Cook could be relaunched in the near future as reports claim its Chinese owner is planning a revival of the name.

According to Sky News, Fosun, the Chinese conglomerate which bought Thomas Cook in 2019, is plotting an imminent relaunch of the UK company as soon as in September.

The relaunch may be announced in the coming days, despite worries stemming from the ongoing pandemic, especially in the travel industry, depending on whether it can clinch regulatory approval, said Sky News.

A September relaunch would more or less coincide with the first anniversary of the collapse of the 178 year-old Thomas Cook, which left many travellers stranded.

Fosun acquired the name and other intellectual property assets for just £11m. It also recruited a number of former Thomas Cook executives to work on the brand's revival.