ConvaTec launches new ostomy care product globally

Global medical technology company ConvaTec Group announced the launch of the ‘Esteem+ Flex Convex’ one-piece system for people with colostomies, ileostomies and urostomies on Thursday.

The FTSE 100 firm said the global roll out follows the launch of the one-piece flex convex products in Japan, Italy and the Netherlands in 2016.

Completing the company's significant programme of new product launches for ostomy care, the addition of the one-piece products provides a “full and competitive” product portfolio to meet the needs of every ostomy consumer, the board explained.

It said the ‘Esteem+ Flex Convex’ system combines the comfort and freedom of flexibility with the firmness of convexity.

The system fits the contours of the body, moving with the wearer and helping to give people with a stoma the confidence to live life the way they want.

“For many people with a stoma, the support provided by a flexible convex skin barrier can be invaluable, helping to minimize leaks that can occur if the stoma is flush or retracted below the skin surface or if there are creases or skin folds around the area of the stoma," explained Tina Maddams, colorectal and stoma clinical nurse specialist, Yeovil District Hospital NHS Foundation Trust.

Vice president and general manager of ostomy care at ConvaTec, Erik Zimmer, said the ‘Esteem+ Flex Convex’ system provides people with a stoma with a firm yet flexible one-piece solution that fits to the body comfortably and securely.

“Demand from the pilot markets has exceeded expectations, with consumers and healthcare professionals responding very positively to the product's comfort and security,” Zimmer claimed.

“With this addition, we have a comprehensive portfolio that addresses the needs of all ostomy consumers, and particularly the significant group of consumers who need a convex skin barrier and prefer a one-piece system.”

Zimmer said ConvaTec is committed to continually launching products and solutions that “inspire people” with ostomies to live a fuller life.

“This includes our one-piece ostomy systems and our ‘me+’ direct-to-consumer program and other services.

“Our consumer-focused programs are dedicated to helping each person become more than their ostomy.”