Dixons Carphone agrees to buy Simplifydigital

Dixons Carphone said it has agreed to buy telecom-switching service Simplifydigital for an undisclosed sum.

The deal is expected to be done by the end of March. Simplifydigital offers consumers an Ofcom-accredited price comparison and switching service for broadband, digital TV and fixed line telephone contracts.

Dixons chief executive Seb James said the deal also includes the Voltz app-based energy switching tool which tracks the market for the best energy deals every day and allows customers to switch energy providers directly on their mobile.

"Bringing Simplifydigital into the Dixons Carphone family will further solidify our position as the best place for customers to receive independent advice across all their technology, connectivity, media content and service needs and positions us well to take advantage of emerging trends in the market, such as quadplay," James added.

"It is also an important part of our wider plan of building a significant Services business, where Dixons Carphone becomes the trusted partner in our customers' homes for responsive, accessible, expert and affordable technology support."