Entain to buy sports media business 365scores for up to $160m

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Sharecast News | 05 Apr, 2023

13:25 24/12/24

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Ladbrokes owner Entain said on Wednesday that it has agreed to buy sports media business 365scores for up to $160m (£128m).

It said 365scores is one of the world's leading scores and sports media companies, providing scores and sports information, editorial and social content, as well as sports-focused free-to-play games.

The business has a global audience of more than 15m active users and is ranked among the top five scores apps worldwide.

"The combination of 365scores' deep expertise in data-driven sports media content alongside Entain's global scale and market leading platform capabilities will provide customers with a broader offering of interactive content and experiences," Entain said.

"The acquisition unlocks further growth opportunities and supports our global strategic ambitions."

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