JD Sports said to be considering investment in Missguided

JD Sports Fashion is reportedly considering an investment in online fashion brand Missguided that could involve an outright takeover of the business.

According to Sky News, JD is among a number of parties in discussions with Missguided's founder Nitin Passi and the company's advisers.

Sky cited City sources as saying that talks between Missguided and its suitors were not yet on the brink of a conclusion, and that different structures were being evaluated by the fashion site.

JD Sports' proposal was said to involve the acquisition of a controlling interest in the company, although it was unclear whether Passi was keen on a majority stake sale. Sky said that Missguided was also said to be talking to a small number of other prospective investors.

Any deal is expected to involve the injection of many tens of millions of pounds, Sky said.