Ladbrokes names Kristof Fahy new chief marketing officer

Ladbrokes has appointed Kristof Fahy as chief marketing officer to lead all brand and marketing activity across digital and retail.

Fahy will join the company from Telegraph Media, where he is chief marketing officer responsible for marketing and digital acquisition. Prior to that, he spent just over five years at William Hill in the same role.

The company said that if the proposed merger with Coral to create Ladbrokes Coral Plc goes ahead, Fahy will become chief marketing officer of the enlarged group and be part of the senior management team.

Ladbrokes chief executive Jim Mullen said: “In Kristof, I have recruited the right leader who can help us maximise our spend and grow the long term loyal customer base that will build a better Ladbrokes and deliver our long term targets and ambitions.”