Land Securities launches flexible office brand

The flexible office sector is about to get even more crowded, as Land Securities has launched a new business, called Myo, to compete with the likes of US-based WeWork, and domestic players IWG and Workspace.

Operating as a standalone brand, Myo will in April begin offering flexible leases of customisable office space, with the first location being the group's 36,000 square feet building at 123 Victoria Street, London.

LandSec believes Myo will operate in an "underserved part of the flexible office market", offering businesses with 15-80 staff the ability to customise the space "to reflect their own brand, culture and ways of working", with three fit-out styles available, on leases of 12 months to three years.

Looking to compete with the flashy WeWork offering of beer on tap, hot drinks, biscuits, ping-pong tables and weekly events such as yoga and pilates sessions, LanSec's new offering will provide businesses access to an onsite front-of-house team to assist with day-to-day office requirements and IT support, while also providing a concierge service, discounted gym memberships and "invitations to social, business and lifestyle events".

"After speaking to a wide range of businesses, we know that, from the small companies outgrowing their start-up space to the more established businesses looking to expand from their HQ, flexibility, convenience and a home to call their own is essential for them to achieve their goals," said Colette O'Shea, LandSec's London managing director.

"We also know how important brand identity is in today's business landscape. Myo's adaptable office designs will enable our customers to put their brands front and centre and help them stand out in their own crowded markets."

She said the addition of Myo allowed the group to provide premium office space to customers at every stage of their growth journey.