Morrisons names former Tesco Asia head David Potts as new CEO

Big Four supermarket chain Wm Morrison has named the former head of Tesco’s Asian business as its new chief executive officer (CEO).

David Potts, who is said to have more than 40 years’ experience in grocery retailing, is expected to join the company on 16 March.

Potts replaces Dalton Philips who was recently pushed out of the company after five years as sales trends continued to worsen.

The incoming CEO began his career with Tesco in 1973 and progressed to UK retail director and head of its Irish business, before taking over as the boss of its Asian operations. Since leaving Tesco in 2011, Potts has worked as a retail expert to advisory and private-equity businesses.

Chairman Andrew Higginson he was “delighted” to welcome Potts.

“Having worked alongside him for 15 years, I know he will bring to Morrisons a focus on the customer, a track record of delivery, flair, talent, and immense energy to his new role. He will lead our colleagues in the business from the front, and with distinction."

Potts said: ”Customers and Morrisons are a great combination to serve. This is a great British business with real potential and it is an honour to have been selected."