One Media launching new Men & Motors TV format

Digital media content provider One Media iP Group announced on Wednesday that it has completed the filming of a video pilot for a new ‘Men & Motors’ series to be pitched to all major broadcasters both in the UK and on the international broadcast market.

The London-listed company said the 22-minute pilot is being edited at Pinewood Studio.

Filming for the pilot took place over the summer at well-known British locations with an “exciting climax” filmed at Brand Hatch.

The show is hosted by Boyzone’s Shane Lynch and Mercedes’s corporate presenter Torie Campbell, with the format targeted at so-called “late teens to thirty cools”.

One Media said the new format, which will be a first for a motoring show, features music, in-car technology, car tests, a dating game, a destruction game, teen sport challenges, virtual car reality and “high-octane fun”.

The supporting presenters include Bloxed Beats, a ‘beatbox’ singing combo, a well-known film stunt driver and a physicist for the technical analysis on in car development and virtual gaming challenges.

It has been directed by Danny Tate of Big Brother and hosted on the Monster Energy drinks mobile rig.

One Media said the show will not go head-to-head with current motoring shows but will create a new motoring entertainment genre.

Pitching to broadcasters will start in September 2016 and the format will be further pitched at MipCom in Cannes in October 2016 for international licensing opportunities.

“We have tested the brand on YouTube and have been delighted at the level of interest in seeing the brand being re-launched,” said CEO and chairman Michael Infante.

“We intend to pitch to broadcast partners and will confirm a production company to deliver the show once a new broadcast platform has been established.”

Infante said, having been involved in the making of the pilot, he is excited by the “enthusiasm and energy” that the newly formatted show demonstrates.

“Shane & Torie and their co-hosts have a TV broadcast chemistry and professionalism that really makes this a whole new motoring TV format.

“We have thrown away the rulebook and rewritten the way that our intended target audience will reconnect with cars, trains, planes, boats and high-tech ‘stuff’,” he explained.