Redefine brand out as firm becomes RDI REIT

Redefine International marked a “significant event” in its history on Friday, as it changes its name rebranded to RDI REIT - an acronym for Real Estate Diversified Income REIT.

The FTSE 250 company said the new brand was synonymous with its intention to become the UK's leading income-focussed REIT, delivering “superior, sustainable and growing” income for shareholders, supported by a diversified portfolio and tenant base.

It said the change of name and its new website was effective from 0800 GMT.

The London Stock Exchange and JSE share codes, ‘RDI’ and ‘RPL’ would remain unchanged, as would the ISIN and SEDOL.

The board confirmed that all current Redefine International plc share certificates would also remain valid, and would not be replaced with the new name until required.

Alongside the new name, the company confirmed that it was relocating its London head office to 33 Regent Street, London from 8 December.

“Having surpassed our 10-year milestone of listing on the UK's main market, we now look forward to the next decade with a fresh brand and a renewed emphasis on strategic priorities to support our ambition to become the UK's leading income focused REIT,” said CEO Mike Watters.

“As RDI REIT, we aim to establish a clear, independent identity, whilst maintaining some continuity through the link to our UK ticker symbol, ‘RDI’.

“With progress well on track to deliver a higher quality portfolio and stronger balance sheet to shareholders, we consider this rebrand timely as we enter the next phase of growth for the business.”