Rolls-Royce plans £300m investment in Goodwood site

Luxury carmaker Rolls-Royce plans to spend £300m to expand its West Sussex factory to produce more bespoke vehicles for the super-rich.

A subsidiary of BMW Group, the famous marque said it sold 5,712 cars last year, down from a record 6,032 in 2023.

A majority of cars were delivered to clients in North America. Several regions, including the Middle East & Africa, Europe, and Asia Pacific, achieved record sales, the company said on Wednesday.

“In China, the marque responded to sustained demand for bespoke (cars) from its dealer partners, reflecting a continuous increase in younger clientele engaging with Rolls-Royce,” it added.

The Goodwood site has grown from 300 employees producing one car a day when BMW took over to more than 2,500 producing 28 daily. Bespoke upgrades add to a car’s value and create more profit for the firm.

Reporting by Frank Prenesti for Sharecast.com