Royal Mail strikes new partnership with TikTok

Logistics firm Royal Mail has inked a new partnership with social media giant TikTok to help merchants of all sizes improve their delivery experience.

Merchants will now be able to integrate Royal Mail Click & Drop service with their TikTok Shop account, allowing them to print postage labels and see TikTok Shop orders alongside other sales channels, all in one place. Click & Drop will be available to existing TikTok Shop sellers.

Nick Landon, Royal Mail's chief commercial officer, said: "People love shopping online and through social media, and TikTok Shop is a great example of that. People also love getting deliveries from their trusted Royal Mail postie. It gives them the confidence to order again, and everyone benefits from that growth. We are really excited about working with TikTok Shop, helping them to grow and delivering a brilliant service to all of their customers. Sellers can rest easy knowing their deliveries are in good hands."

As of 1120 GMT, shares in Royal Mail parent company IDS were down 0.37% at 241.40p.

Reporting by Iain Gilbert at Sharecast.com