Ryanair promises even lower airfares as it launches new initiatives

Low-cost airline Ryanair promised even lower airfares on Tuesday as it announced a range of initiatives to improve the customer experience as part of its ‘Always Getting Better’ programme.

The changes to be rolled out over the coming year include new aircraft with slimline seats, more leg room and LED lighting.

In addition, Ryanair will introduce a new Leisure Plus bundle fare including reserved seats, priority boarding and a 20kg bag allowance.

The airline also pointed to an improved Business Plus service with more flexible ticketing, and more fast-track airports and auto check-in, as well as travel extras bookable in the mobile app such as seat upgrades and transfers.

The new initiatives will include a ‘rate my flight’ function on the mobile app, which will allow customers to rate crew and flights and give real-time feedback.

Ryanair also pledged to offer even lower airfares as it passes on lower oil savings to its 106m customers.

Chief marketing officer Kenny Jacobs said: “The continued drive to improve our customer experience has been reflected in the record passenger numbers and load factors we have had over the past two years, and we are pleased to launch Year 3 of our ‘Always Getting Better’ programme.

“While year one and two were about fixing the areas customers didn’t like and improving the existing offering, Year three will be about digital acceleration and innovation, particularly through our Ryanair Labs digital developments."

At 1225 BST, Ryanair shares were down 1.1% to €13.03.