Silverbullet inks joint venture deal with Making Science

Data and digital service provider Silverbullet has entered into a joint venture agreement with Making Science Group, it announced on Thursday, to combine their respective products, services, and talent to deliver solutions for the “privacy-first, post-cookie era”.

The AIM-traded firm described Making Science as an international digital acceleration company with a presence in 13 markets - Spain, Portugal, Mexico, Colombia, France, Italy, Germany, the UK, Ireland, Sweden, Denmark, Georgia, and the United States.

In 2021, it achieved revenue of more than €100m (£85.15m) in its core digital business, making for growth of 76% over 2020.

Making Science has 777 global clients and supports its clients in digital advertising, data analytics, e-commerce, and cloud-based solutions, while also acting as a Google Marketing Platform Reselling Partner.

The company said the agreement would expand the services and products of both companies, from first-party data strategy design and deployment, technical implementations and integration across advertising and marketing technology platforms, data and analytics, and “post-cookie” solutions.

It said it would lead to an “attractive” Google offering, including expert knowledge and the opportunity of being a Google Marketing Platform Reselling Partner.

In addition, the venture would offer ‘4D’ contextual video solutions across YouTube, as well as leverage established partnerships with Salesforce Marketing Cloud and customer data platforms such as Treasure Data, owned by SoftBank.

“The joint venture with Making Science could not be better timed,” said chief executive officer Ian James.

“As Google has confirmed the deprecation of the third-party cookie, our clients are seeking new and improved solutions for the privacy-first era.

“Making Science's deep relationship with Google, extensive talent base, and impressive client relationships blend perfectly with Silverbullet's proprietary 4D product, extensive first-party data skillset, and global client footprint.”

At 1144 BST, shares in Silver Bullet Data Services Group were up 1.94% at 158p.

Reporting by Josh White at Sharecast.com.