Sky invests $6m in US sports streaming service

Sky has invested $6m (£4.2m) in US video streaming service fuboTV, which provides subscribers with a premium, over-the-top bundle of sports TV channels.

This is part of fuboTV’s series B round of funding and is the latest in a series of strategic Sky investments in innovative start-up companies.

The partnership follows recent Sky investments in sports marketing company InCrowd Sports, programmatic advertising company DataXu and OTT video company TV4 Entertainment.

Fubo, which was launched in 2015 and is now the second-largest aggregator and distributor of linear OTT sports content in the US, has secured distribution deals with TV channels that hold rights to major worldwide sporting events, including live football matches from more than half of the leading international leagues and tournaments.

Emma Lloyd, director of corporate development & strategic investments at Sky, said: "We're excited to be investing in fuboTV, at a time when our customers are looking to consume more and more content, whenever and wherever they are.

This investment will provide Sky with real insight, and we look forward to working with the fuboTV team as they continue to explore new opportunities for growth."