Smurfit Kappa launches sustainable packaging initiative

Smurfit Kappa launched what it dubbed the ‘Smurfit Kappa Better Planet Packaging’ initiative on Tuesday, which the board said built on the company’s expertise in packaging, innovation and sustainability.

The FTSE 100 packaging giant said ‘Better Planet Packaging’ was a multi-faceted initiative comprising futuristic product design, extensive research and development and collaboration with existing and new partners.

“We are very excited about launching the ‘Smurfit Kappa Better Planet Packaging’ initiative which will enable us to explore and re-imagine the packaging that we need for a sustainable world,” said vice-president of innovation and development Arco Berkenbosch.

“This will be another step forward in fulfilling our vision of creating sustainable packaging for our customers and their consumers.”