Tesco embraces 'store in store' format with Holland & Barrett

Tesco and health food shop chain Holland & Barrett have partnered up to introduce a health and well-being 'store in store' format in several of the grocery titan's UK sites.

Holland & Barrett's sales areas would include a range of popular brands, including Bootea, snail gel and its popular coconut-based products.

"The new format will be integrated within Tesco's store sales floors, enabling Tesco customers to shop across some 3000 product lines from Holland & Barrett’s health, food, beauty and sports ranges," the grocer said.

Customers would also be able to access Holland & Barrett’s popular natural beauty section, natural Tea Bar and its Pick-n-Mix station.

Tesco said the partnership followed its successful introduction of several Arcadia sites in its larger stores last year.