Twitter to axe another 200 jobs - report

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Sharecast News | 27 Feb, 2023

Twitter is laying off another 200 workers, it was reported on Monday, the latest round of job cuts to hit the microblogging site since it was acquired by Elon Musk.

According to the New York Times, the layoffs will take the company’s headcount down to fewer than 2,000 staff. Twitter employed 7,500 people when Musk bought the social media platform for $44bn last autumn.

The latest job cuts are thought to target product managers, data scientists and engineers working on both machine learning and site reliability, the NYT noted.

It was also widely reported that Esther Crawford, a senior product director who went viral after being photographed sleeping on the office floor to meet deadlines, had been laid off.

Crawford, who has yet to comment on the report, tweeted on Sunday: "The worst take you could have from watching me go all-in on Twitter 2.0 is that my optimism or hard work was a mistake. Those who jeer and mock are necessarily on the sidelines and not in the arena.

"I’m deeply proud of the team for building through so much noise and chaos."

Neither Twitter nor Musk have commented on the latest job cuts, rumours of which first started on Saturday. On Sunday the SpaceX and Tesla billionaire tweeted: "Hope you have a good Sunday. First day of the rest of your life."

Advertising revenue is understood to have slumped at Twitter since Musk took over. Musk introduced a Twitter Blue subscription service - led by Crawford - but it is not thought to have made up for a slide in advertising revenues.

As well as axing thousands of jobs, Musk has abruptly ended remote working and said staff who were not prepared to work "long hours at high intensity" should quit.

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