Vodafone strikes deal with Russia's MTS in Ukraine

Vodafone has struck a deal to extend its strategic partnership with Russian mobile group MTS and expand its scope in Ukraine.

Under the new, non-equity partnership, the companies will roll out 3G and develop a number of new services in the market using the Vodafone brand in Ukraine.

The companies had already been working together since the original partner market agreement was signed in 2008, but this was due to expire later this year.

Under the agreement, MTS gained access to a range of products, services and devices from Vodafone for both consumer and corporate markets. It also helped MTS leverage Vodafone’s expertise in marketing and deployment of new technologies and the new agreement will build on and develop this partnership.

Under the new partnership, Vodafone will introduce a number of its services to the to the Ukrainian market, such as bundled offers, competitive long-distance international calls and worry-free roaming when abroad.

Vodafone said Ukrainian customers will also benefit from its 3G experience when it launches the new technology in the coming months.

Vodafone partner markets chief Stefano Gastaut said Vodafone will be able to launch in a strong position in the market as MTS Ukraine was building a high quality 3G network.

"Our deeper co-operation in the business – signified by the introduction of the Vodafone brand – will bring additional benefits to consumers and businesses as we focus on a successful launch of 3G data services and greater adoption of the mobile internet.”