WPP buys ecommerce consulting agency 2Sales International

WPP has bought ecommerce consulting agency 2Sales International for an undisclosed sum.

The acquisition was made through WPP's wholly-owned global digital agency, Wunderman. 2Sales supports global brands in building their business on Amazon, and will become part of Wunderman's growing global commerce offering, Wunderman Commerce.

Based in Luxembourg and employing 66 people, 2Sales' clients include Acco, Columbia, Fiskars and SC Johnson.

"The acquisition further strengthens Wunderman Commerce's Amazon expertise across supply chain, operations and assortment planning, content/search optimisation and promotional management, particularly in European markets where Amazon's market share is growing rapidly," WPP said.

Wunderman Commerce employs more than 1,000 global ecommerce experts including strategists, technologists and creatives in addition to over 50 software and technology partners. It brings together WPP's commerce agencies - Salmon, Gorilla Group, POSSIBLE Commerce and Marketplace Ignition - under the Wunderman brand.

At 1055 BST, the shares were down 1% to 1,184.50p.