WPP buys communications agency JeffreyGroup

Advertising giant WPP said on Wednesday that it has bought JeffreyGroup, an independent corporate communications, public affairs, and marketing consulting firm in Latin America, for an undisclosed sum.

JeffreyGroup will join the Hill+Knowlton Strategies international network and will create the largest global communications agency presence in Latin America, doubling Hill+Knowlton Strategies' footprint in the region, WPP said.

JeffreyGroup is headquartered in Miami, with 330 people across offices in Mexico City, Brasilia, Rio de Janeiro, São Paulo and Buenos Aires. The agency specialises in developing innovative, award-winning brand and corporate communications programmes and public affairs strategies for clients across a broad range of industries, including Amazon, American Airlines, AstraZeneca, Bacardí, Bayer, BlackRock, Johnson & Johnson, Marriott International, Salesforce, TikTok, and Walt Disney World Resorts.

WPP chief executive Mark Read said: "WPP's public relations and communications services have never been more in-demand. Our clients want agile partners who can help them navigate today's complex world and create the right spaces to tell their stories.

"Latin America continues to be an important growth market for our clients, and JeffreyGroup will strengthen our established presence in the region and bring deep-rooted experience of delivering tailored communications strategies that resonate with audiences."