WPP buys minority stake in Denmark's DIS/PLAY

WPP’s wholly-owned operating company, AKQA, the global brand experience studio, has acquired a majority stake in digital agency DIS/PLAY in Denmark for an undisclosed sum.

DIS/PLAY provides strategy, user experience, design, and technical development solutions to clients. Employing more than 100 people in Copenhagen and Aarhus, its clients include Amnesty International, ECCO and Vestas.

WPP said the acquisition builds AKQA's European presence and capabilities while providing DIS/PLAY with access to AKQA's global network and resources.

For the year ended 31 December 2016, DIS/PLAY’s revenues were DKK105m, while gross assets were DKK49m.

The advertising giant said the acquisition continues its strategy in developing its services in important markets and sectors and strengthening its capabilities in digital marketing. In Denmark, its companies including associates generate revenues of over $150m and employ almost 1,000 people.