WPP buys remaining stake in Athens-based market research agency

WPP’s operating network, TNS, has bought the remaining stake in Greece’s Taylor Nelson Sofres ICAP Market Research it did not already own.

Athens-based TNS ICAP provides qualitative and quantitative research expertise along with TNS tools and methodologies.

TNS is part of Kantar, the data investment management division of WPP and one of the world's largest insight, information and consultancy groups.

For the year to the end of December, it had consolidated revenues of €5.8m, with gross assets of €3m.

The advertising giant said the acquisition continues its strategy of investing in important markets and sectors and strengthening its capabilities in data investment management.

Worldwide, the company’s data investment management companies generate revenues of almost $5bn and have over 34,000 employees.

At 1126 BST, WPP shares were up 0.5% to 1,671p