WPP in exclusive talks with Bain Capital over Kantar stake sale

Advertising giant WPP confirmed late on Monday that it was in exclusive discussions with private equity firm Bain Capital about the sale of its majority stake in market research group Kantar, in a deal that would value the business at $4bn.

WPP, which announced last year that it was looking to sell the stake, said that Bain's proposal is subject to negotiation and there is no certainty the discussions will lead to a deal.