WPP to place greater emphasis on western continental Europe post Brexit

Advertising giant WPP said the UK's vote to quit the European Union will see the company place a great emphasis on western continental Europe.

This market included four of WPP's top-10 markets worldwide, namely Germany, France, Italy and Spain.

WPP's strategic update came with confirmation it had acquired Conexance MD, SAS, which was the operating of the leading data co-operative covering consumer transactions in France.

Paris- and Lille-based Conexance specialises in providing proprietary statistical modeling to identify consumer behaviours and attributes that are strong predictors of future purchases.

Conexance employed about 40 people and in the year to 31 December, 2015, booked revenues of €5.9m, with gross assets of €5.4m.

At 11:52 BST, shares in WPP were up 1.86% to 1643p.