WPP's Fitch buys majority stake in StratJG Hong Kong

Advertising giant WPP’s company, Fitch, a retail and brand consultancy, has bought a majority stake in StratJG Hong Kong, a brand and customer experience design consultancy.

The company said the acquisition “will enhance Fitch's existing offering, strengthening its presence within the China market and continues WPP's strategy of investing in important markets and sectors”.

WPP companies in China collectively generate revenues of $1.6bn and employ 14,000 people.

StratJGH, whose clients include Swire Properties, Nord Anglia Education and Genting, was formerly part of the Start Group and will change its name to Fitch Design.

Its gross revenues for the year ended 31 March was HK$31.1m and had gross assets of HK$10.3m.

Shares in WPP were up 0.34% to 1,755p at 0841 BST.