ZPG buys Ravensworth for undisclosed sum

Digital property and household-related services owner ZPG announced on Friday that it has acquired Ravensworth, the “UK's leading provider” of on-demand print and creative marketing services to estate and letting agents, for an undisclosed sum.

The FTSE 250 firm, which owns Zoopla, said Ravensworth - based in Cramlington, Northumberland - specialises in providing integrated print ordering solutions to over 4,500 UK estate and letting agent branches via its print technology platform.

Ravensworth had a “comprehensive” product offering for every stage of the property marketing journey from listing through to post-sale including design services, brochures, canvassing materials, direct mail, email marketing and branch display products, ZPG’s board explained.

The acquisition of Ravensworth was said to be a “continuing part” of ZPG's mission to provide the “best value” and “most effective solutions” to all UK property professionals.

ZPG’s board said the deal further increased the number of estate agency partners that the group provided its services to, and enhanced ZPG's “comprehensive one-stop-shop” product offering for its property partners to now include portal, software, website, data and print marketing services.

Ravensworth's in-house team of brand, design and creative marketing specialists, headed by managing director Suzie Pattison, would become an integral part of ZPG's wider property marketing business, the board said, enabling ZPG to offer fully-integrated, on-demand print and creative marketing services to its more than 23,500 property partners.

“We are delighted to announce the acquisition of Ravensworth, which gives us a market-leading position in the provision of on-demand print and creative marketing services to UK estate and letting agents,” said ZPG founder and CEO Alex Chesterman.

“In keeping with our strategy, by combining Ravensworth's products with our sales and marketing capabilities we will be able to offer our partners a fully integrated, best-in-class print solution and once again confirms our position as the most effective partner for UK property professionals.”

Suzie Pattison, managing director of Ravensworth said the company was “incredibly excited” to now be part of ZPG and by the opportunities that the deal was opening up for both of their existing partners.

“Over the years we have continuously innovated our products and marketing toolkit and have built an industry-leading platform and talented team who are now looking forward to working with even more customers to help them improve the effectiveness of their property marketing.”