Made.com gross sales and customer numbers increase in 2021

Digital lifestyle brand Made.com Group said on Thursday that gross sales and customer numbers had both increased in 2021.

Made.com posted gross sales growth of 38% year-on-year, up to £434.0m, while also revealing a two-year growth rate of 79%, supported by last twelve-month active customers increasing 26% to 1.3m, a 260 basis point higher repeat order mix and an 8% improvement in average order value year-on-year.

The London-listed firm, which reconfirmed previous full-year revenue and adjusted underlying earnings guidance, highlighted that its second-half performance had been strong, with £220.0m in gross sales, a year-on-year growth of 25% and a two-year growth of 69%.

UK growth rate was said to have remained strong throughout the second half, while Continental Europe saw some volatility with a softer start to the December sale period compared to trend, but still delivered "robust growth" for the second half.

Unaudited net cash on 31 December 2021 was £107.0m.

Chief executive Philippe Chainieux said: "I am delighted with how well the business is performing, with strong customer growth in all markets and the self-help measures implemented in H2 2021 now mitigating the impact of industry-wide supply chain issues.

"Indeed, by the end of H1, we expect average lead times to be significantly below pre-lockdown levels and, with the acceleration of the homeware product range, the company is well positioned to deliver its strategic initiatives in 2022."