MusicMagpie to sell on UK & US Back Market

Re-commerce business MusicMagpie has entered into a contract to sell consumer electronic products on Back Market, an online marketplace dedicated to refurbished devices.

MusicMagpie said on Monday that the launch of its products will occur on the Back Market UK marketplace by the end of April and on the Back Market US marketplace in mid-May 2022.

In addition to mobile phones, the agreement includes tech categories such as games consoles, tablets, wearables, and MacBooks and also adds an additional sales channel - supplementing existing sales through its own websites, Amazon and eBay.

Chief executive Steve Oliver said: "MusicMagpie and Back Market operate complementary models and have a shared mission to challenge consumers to rethink their tech product consumption, make restored devices mainstream, and tackle the growing problem of e-waste.

"This is therefore an exciting partnership that will help MusicMagpie's products reach a wider audience and give Back Market users a greater breadth of choice. We look forward to working with Back Market in what we are confident will be a long and fruitful relationship."

As of 0855 BST, MusicMagpie shares were up 5.26% at 50.0p.