Virgin Wines announces marketing partnership with Moonpig

Virgin Wines UK has entered into a marketing partnership with Moonpig Group to launch a range of products with the UK's leading online greeting card and gifting platform.

The UK's largest direct-to-consumer online wine retailer said it woud launch a range of 32 different wines as part of the first of a kind partnership with Moonpig.

Customers would now be able to purchase a bottle of or gift wine either as a standalone transaction or as an add-on to a card purchase.

"We've long admired Moonpig and are delighted to be working with them on this exciting and innovative partnership. Both businesses are committed to delighting customers with outstanding quality and value and we are confident this beautifully packaged range will prove to be extremely popular," said Virgin Wines boss Jay Wright.

"We are looking forward to a long and successful relationship with the whole Moonpig team."

The options available to customers would include individual bottles, wine selections, gift boxes and exclusive wine selections for Moonpig's customers.

The partnership became effective immediately following Friday's announcement.