Trade Republic Introduces Stock and ETF Gifting Feature for the Holiday Season
Berlin-based investment platform Trade Republic has unveiled a new feature that allows users to gift stocks and ETFs directly through its app, just in time for the holiday season.
This initiative aims to promote long-term financial planning among recipients, offering a meaningful alternative to traditional gifts.
The gifting process is straightforward: users select the desired asset, set the amount, and specify the recipient. A personalized message can accompany the gift, which is then delivered via email or as a printable gift card. Additionally, gifts can be scheduled in advance, enabling users to plan future surprises.
Christian Hecker, co-founder of Trade Republic, stated, "For many, the Christmas season has become a time of hurried shopping for gifts that are sometimes unnecessary or underappreciated. At Trade Republic, we want to inspire a shift toward gifts that last, which create meaningful impact beyond the festivities."
To celebrate the launch, Trade Republic is running the "Wealthman" campaign, contrasting with the traditional Santa Claus, to emphasize enduring gifts. The campaign encourages thoughtful gifting that provides lasting value, aligning with the holiday spirit.
Trade Republic, founded in 2015, has rapidly expanded across Europe, now serving over 4 million users in 17 countries and managing assets worth €35 billion. The platform offers commission-free access to a wide range of financial instruments, including stocks, ETFs, bonds, derivatives, and cryptocurrencies.
Check this detailed guide on how the gifting feature works, including participation in a giveaway to earn up to €10,000.
This new feature underscores Trade Republic's commitment to democratizing investment opportunities and encouraging financial literacy, making it easier for individuals to contribute to the financial well-being of their loved ones this holiday season.