Strix passes three billion kettle control milestone

The AIM-traded firm said it estimated that its products were used around 1.2 billion times daily across more than 100 countries, serving over 10% of the global population.

It said it holds the number one position in the global kettle control market, and continued to lead with a dominant share in the industry.

Strix, which employs around 1,000 people globally, made the announcement alongside its participation at the Canton Fair in China - the largest and most prominent trade fair in the country.

At the event, Strix said it was planning to meet with key customers and partners to discuss upcoming projects, showcase new appliances, and gather valuable market insights into consumer trends in the small domestic appliance sector.

“We are very pleased to have reached another significant milestone for the company, achieving three billion products manufactured is a clear demonstration of the ongoing demand within our core business,” said chief executive officer Mark Bartlett.

“We continue to invest in our kettle control division, bringing to market innovative products for our customers around the world.

“Attending the Canton Fair is a major event in our annual calendar, providing us with the opportunity to meet with existing and new customers, as well as gaining important market insight as we move further into our peak season.”

At 1051 BST, shares in Strix Group were down 1.07% at 64.9p.

Reporting by Josh White for Sharecast.com.