Fifth Third Bancorp is a diversified financial services company whose principal activities include commercial and retail banking, investment advisory services and electronic payment processing. The group provides its services to 5.5m customers through banking and non-banking subsidiaries from more than 950 banking centres located in Ohio, Kentucky, Indiana, Michigan, Illinois, Florida, Tennessee and West Virginia. With approximately $90bn in assets, the company ranks among the 15 largest bank holding companies in the United States.